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Direct delivery of New York Feng Dongjie debuts at Haniiy's first store in China
Haniy, a globally recognized designer fashion brand, has officially opened its first store in China at Hangzhou Tower, marking the brand's official entry into the Chinese market. Known for its retro, bohemian, and elegant style, Haniy captures the emotional essence of New York City while offering a fresh take on feminine fashion. The brand introduced its 2010 autumn and winter collection, which drew inspiration from classic Parisian aesthetics, showcasing the natural grace and sophistication of modern women.
On the opening day, Haniy was celebrated by industry leaders and celebrities alike. Han Yiyin, general manager of SK Industrial Commerce from South Korea, expressed strong confidence in the brand’s potential success in China. Alongside Yu Yong, deputy general manager of Hangzhou Tower Shopping City, Mr. Shen Yuxian joined forces with renowned artist Dong Jie—famous for her diverse and powerful female roles—to cut the ribbon and officially open the store. This event marked the beginning of Haniy’s journey in China, aiming to inspire and redefine the fashion choices of Chinese women.
The brand’s arrival has generated significant excitement among fashion enthusiasts, who are eager to experience the unique blend of Western elegance and contemporary design that Haniy brings to the table. With its strong presence in international markets and now a solid foothold in China, Haniy is set to become a major player in the evolving Chinese fashion landscape. As the brand continues to expand, it promises to bring more creativity, innovation, and style to consumers across the country.