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Direct delivery of New York Feng Dongjie debuts at Haniiy's first store in China
Haniiy, the globally acclaimed fashion brand, made its debut in China by opening its first official store at Hangzhou Tower. This marked a significant milestone as Haniiy officially entered the Chinese market. Known for its feminine aesthetic that blends retro, bohemian, and elegant styles, the brand captures the emotional essence of New York City. The 2010 autumn and winter collection, inspired by Parisian classics, showcased a timeless elegance that resonates with modern women.
The launch event was attended by notable figures, including Han Yiyin, general manager of SK Industrial Commerce from South Korea, who expressed strong confidence in the brand's success in China. Mr. Shen Yuxian joined forces with Yu Yong, deputy general manager of Hangzhou Tower Shopping City, to cut the ribbon alongside renowned artist Dong Jie. Dong Jie, known for her versatile and powerful female roles, played a key role in launching Haniiy’s presence in the Chinese market. This collaboration not only celebrated the brand’s arrival but also set the stage for a fresh wave of inspiration for Chinese women.
With its unique blend of style and sophistication, Haniiy is poised to make a lasting impact on the Chinese fashion scene. The brand's commitment to quality and design is evident in every piece, offering consumers a glimpse into the refined and graceful world of international fashion. As Haniiy continues to grow in China, it promises to bring new energy and creativity to the ever-evolving landscape of women's fashion.