The results of this year's global clothing brand have been announced. UNIQLO’s brand value rankings are higher than those of Adidas and Ralph Lauren. This year's brand value calculations and rankings were all passed to the UK survey and consulting firm Millward Brown. The value of the marked value, that is, the value of the brand value, is the result of a financial report published by each company and a survey of brand consumers. The following is the top 10 clothing brands.

No. 10: TOMMY HILFIGER, US$2.58 billion, +29% year-on-year

American casual wear brand TOMMY HILFIGER has more than 1,400 stores in more than 90 countries around the world. With the popularity of Preppy Style, brand sales have also increased. (Preppy Style is represented by the dress of the American Ivy League campus. It pursues high quality in a low-key manner.) In order to strengthen the Chinese market in recent years, the brand is scheduled to open a new store in Beijing in honor of the 30th anniversary. In addition, professional tennis player Rafael Nadal will be used as a brand ambassador starting this fall.

9th place: Lululemon, 2.898 billion US dollars, up -11% year-on-year

Founded in 1998 in Vancouver, Canada, Lululemon, a yoga clothing brand, has rapidly grown up in the world of yoga. In Canada, the United States, Australia and other countries, its popularity is so large that Yoga Clothes will naturally be equal to Lululemon. In 2013, due to fabric recalls and other issues, sales and reliability declined for a time, but there was a gradual recovery in the world health boom.

8th place: Hugo Boss, 4.32 billion US dollars, up 5%

German luxury menswear brand. In Europe and Asia, both are high-priced commodities, so sales have not changed much, and sales have decreased because of the impact of the Russian economic crisis. Last year, all stores in China were replaced with direct-operated stores. The goal was to further enhance the brand image.

No. 7: Adidas, 4,615 million US dollars, up -36%

German sporting goods brand. Although the sponsorship of the 2014 World Cup has achieved good results, the economic downturn in Russia and the drop in sales in the golf sector have had a huge impact on the overall situation. However, Adidas has an amazing growth rate in e-commerce. The mid-term business plan is until 2020 with sales of 14.5 billion to 20.5 billion euros.

6th place: Ralph Lauren, 5.634 billion U.S. dollars. -11% year-on-year

As a representative brand in the United States, Ralph Lauren's price cuts not only affected the sales of direct sales stores, but also the revenue and stock prices. The re-editing of the brand and the transfer of a unified image, Ralph Lauren's strategy for the future needs to emphasize the consistency of the world outlook.

5th place: NEXT, $5.973 billion, +5% year-on-year

Although casual wear brands established in the UK are not well-known in Japan, NEXT's global sales are the top brands in the market. At present, it has 500 stores in the United Kingdom and more than 200 stores in more than 40 countries.

4th Place: Uniqlo, US$8,074 million, up +11%

Uniqlo's brand value has greatly improved in the past year, and this year it jumped to fourth place. In 2014, it entered the German market, and the number of shops in the mainland China and Hong Kong and Taiwan continued to grow. Uniqlo wants to integrate innovative technologies and fashion, and combine local market trends to develop more stylish and functional products.

3rd Place: H&M, US$13,817M, up -11%

Swedish fast fashion brand. In 2014, with the United States and China as the center, a total of 379 new stores were opened. Currently, there are more than 3,000 stores in 55 countries. Beginning this fall, H&M Beauty will also formally enter the cosmetics field.

2nd place: ZARA, 22,366,000 US dollars, up 5%

The Spanish clothing brand ZARA, which was born in 1975, is overwhelming. Although it is also a fast fashion brand with Uniqlo, in terms of the group as a whole, global sales are actually several times that of Uniqlo. The brand has a large number of designers, controlling the number of production to adapt to the strategy of rapid product replacement. In addition, ZARA has recently begun to strengthen the e-commerce field.

No.1: NIKE, $29,717 million, up +21% year-on-year

NIKE continues to win the championship this year. With the sponsorship of major sports events such as the Sochi Winter Olympics, Super Bowl, NIKE’s performance is excellent. In particular, e-commerce sales in 2014 increased by 42%. Together with its subsidiaries, all sales reached nearly 3 trillion yen.

The above-listed brands are basically unchanged, with fast-fashion brands mostly on the list, and with the popularity of the Internet, savvy consumers are increasingly demanding prices and quality, and brands are undoubtedly facing challenges. Severe competition test. The key to the future development of the brand is still centering on emerging countries, conducting globalization strategies and e-commerce affairs.