AIMISUO · Amy Suo brand women's clothing store how to make customer satisfaction strategy?

Women's final consumer is the majority of ordinary people. Customer satisfaction strategy is to adhere to the customer first, customer first philosophy, and always aim to consumer satisfaction strategy. And this customer first, customer first philosophy has always run through the chain from the procurement of goods to the final sale of the entire process.

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(1) fully aware of the value of the customer: the value of the customer is not the amount he bought once but the total amount of his life, including himself and friends and family members of the word of mouth. Women's wear on the body, to some extent, clothes are worn to others to see.

(2) fully understand the value of customer satisfaction: there is a causal relationship between customer satisfaction and corporate profits, and the relationship between loyal customers and corporate profits more closely. Practice shows that more than 90% of the manufacturers' profit sources come from the general customers, 30% from the satisfied customers and 60% from the loyal customers. As the brand women joining service restaurants, cultivate a group of loyal customers is not easy.

(3) Set up the "customer first" business philosophy: For the majority of women's clothing chain, establish a "customer first" business philosophy throughout the franchise business process, including the design of women's products, production, transportation, Procurement, sales should take the next link as their own customers, in good faith for their services.

(4) Customer satisfaction measures:

â‘  approached the customer, understand customer needs and expectations. First of all, from the standpoint of the customer, use the method most direct and in-depth to find the customer's expectation on the company, the commodity and the employee. Second, to eliminate the asymmetry of information between businesses and customers. Many operators complain that their customers are getting more and more critical. However, from the point of view of customers, customers feel that they have no respect from the company. An important source of such information asymmetry between enterprises and customers is that entrepreneurs are It looks at the issue from its own standpoint, but lacks a kind of "transposition" thinking.

â‘¡ emphasis on customer satisfaction, "a crucial moment." "Critical Moment" is an important service management terminology that impresses the company's behavior on customers at the moment when customers visit any of the company's departments. The "moment of truth" exists when a customer purchases a product, and also exists at the time of delivery, both when the customer complains and when the after-sales service is performed, and when the critical moment exists in any customer's dealings. Corporate culture, corporate image, corporate reputation, in many key moments in the formation.

â‘¢ train a well-trained workforce. In the operation of enterprises, the problems of human beings account for more than 80% of the total problems of the enterprises. Therefore, the staff education and training department is at the core. The training should enhance the staff's overall adaptability and ability to deal with problems independently from the procurement, transportation, storage and sale of women's wear, shopping guide for ladies, to the skills, skills and desk-work assignments of different commodities in the horizontal direction.

More brand women's information, please see:

Target consumer groups: 20-40-year-old fashion white-collar workers, urban new women, the pursuit of quality, intelligent, elegant intellectual woman.
Spring and summer price range: 169 yuan -699 yuan autumn and winter price range: 269 yuan -1999 yuan free service hotline:
Address: China Humen Town, Dongguan first industrial zone A10 Building Tel:
Fax:
Website: WWW.AIMISUO.COM

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