Noch Micro Film "Hope Tree" officially released on May 17

On May 17th, the film "Hope Tree", a charity theme film filmed by the domestic famous "Fast Fashion" clothing brand Noci, was officially released. It is understood that "Hoping Tree" is the core content of the company's tenth anniversary celebration, with "gratitude" as its core, and "support for learning to support education" as its core content. It captures and conveys the "Great Love" culture of Noci Enterprises according to real stories. Charity theme micro film. Before the release of the micro-movie, it attracted wide attention from all walks of life. In the one-odd days after the major video websites were launched, the number of hits was nearly 100,000. Netizens commented on and forwarded the comments in various forums and microblogs. Odd "big love" expresses praise and support.

The Story of "Sell Song and Buy Meat" touches the public

In the "Hope Tree", the lens of real and profound love is a record of Liu Xi as a volunteer teacher, learning and living with the children of Da LaBa Primary School in Lijiang, Yunnan. In a short video of just over nine minutes, the camera truly displays the harsh environment and hard life in the poverty-stricken mountainous areas, as well as the persistence and dreams of Liu Xi and the children in the mountains, on the screen, with detailed and intuitive The lens language tells people about the hope of children in impoverished mountainous areas to go to school. According to statistics, more than 3 million children in China are out of school or out of school due to poverty. They urgently need the attention and help of all sectors of society.

The innocent and lovely protagonist of Hope Tree is full of hope for reading in school

"The Tree of Hope" was shot on the basis of the true story of Liu Ye, a rural education teacher. Liu Xi used his 'sold songs to buy meat' kindness and love on the stage of 'China Talent Show' and left it for me and the national audience. "I was deeply impressed," said Ding Hui, chairman of Nochi. "Nokie shoots and promotes the micro film "Hope Tree". He hopes to use micro-movies as a convenient and fast form of communication to children from Da LaBa Elementary School in Lijiang, Yunnan. Their true status quo and changes are material, allowing more people to have a more intuitive understanding of education and support in the poverty-stricken mountainous areas of China. At the same time, they will transfer Norwich’s “love” spirit and “gratitude” culture to society. All walks of life call for more members of the public to pay attention to and participate in the support of education."

Ten years of development of "thank you" counterparts

"Hope Tree" is a charity theme micro film that conveys the "Great Love" culture of Nooch Enterprises at the occasion of the company's 10th anniversary celebration. "Gratefulness" is the company's core corporate values. In the ten years of rapid development, Knoch has always forgotten the social responsibility he shoulders. He attaches great importance to social charities and philanthropy, especially the student education program, said Ding Hui.

It is understood that in the year of 2006, Nuochi established the “Norchi Love Fund”, an internal mutual support mechanism. In January 2011, Nuoqi applied for the establishment of a special charity fund under the Quanzhou Charity Federation. “Noki Love Fund” was upgraded to "Quanzhou Charity Federation Nogi Charitable Foundation". All along, the Noci Charitable Foundation has actively paid attention to and supported public welfare and charitable causes, and donated a total of nearly 10 million donations.

"'Supporting education' has always been the focus of the Noci Charitable Foundation," said Ding Hui. "Only in 2011, the Noci Charitable Foundation donated RMB 3 million to the special education school in Jinjiang City to improve the conditions of the school's premises. , donated 200,000 yuan to participate in the establishment of the China Social Service Education Fund, donated 100,000 yuan to participate in the establishment of the China Youth Development Fund, and donated 110,000 yuan to customize windproof, rainproof, warm and breathable clothes for children in poor areas such as Gansu, Sichuan and Guizhou. Donated 150,000 yuan to provide funding for more than 100 impoverished students in Wuyuan County, Ningxia Hui Autonomous Region.This year, the Noch Charitable Foundation plans to donate millions for the 'Spring Bud Project' in Jinjiang City to help special hardship girls in Jinjiang City. Continue to finish school."

As a well-known clothing brand in China, Nuoqi's many charitable acts have won praise and support from all walks of life. The launch of the micro film “Hope Tree” also showed that the Noci Charitable Foundation is committed to supporting the work of China’s “support for education” philanthropy. It is reported that Nochi plans to shoot a series of micro-films for public welfare charities, will continue to focus on and support social charity and charity. After watching the "Hoping Tree," many netizens also contacted the Noci Charity Foundation and expressed their willingness to donate money and hope that the Nochi Charity Fund will pass their love to poor children in need of help.